The short answer
This charge represents an upgraded membership or token purchase on Plenty of Fish (POF), a Match Group dating service.
What is the PLENTYOFFISH charge?
A charge labeled PLENTYOFFISH comes from the dating app Plenty of Fish. While the platform is heavily marketed as a free dating site, they aggressively upsell users to an 'Upgraded Membership' to see who liked them and read read-receipts.
If you see this exact descriptor, it indicates a direct credit card payment processed by POF's merchant gateway rather than an app store. The location is often listed as Vancouver BC, where POF is headquartered.
Not to be confused with financial 'POF'
In rare cases, if you see the abbreviation 'POF' on a banking ledger during real estate or large wire transfers, it stands for 'Proof of Funds.' However, standard consumer credit card charges reading PLENTYOFFISH are definitively the dating app.
Independent reference — not affiliated with Match Group, LLC. Billing names and policies change; verify with the merchant or your bank before acting.
Verified sources
Every claim on this page is checked against official sources — open them to confirm before you call your bank.
- POF Help Center - Upgraded Membership https://help.pof.com
- Match Group Billing Details https://mtch.com
Reviewed Aug 31, 2026 · high · About UnknownCharges