The short answer
The registry records Hotjar Website Heatmaps & Session Recording Subscription as a possible interpretation of HOTJAR* HEATMAP RECORD. This descriptor-to-company association has not passed claim-level evidence review. Compare the exact line, amount and posted status with your own receipt or account activity; the name alone cannot confirm the merchant or whether you authorized the payment.
What do the parts of HOTJAR* HEATMAP RECORD mean?
- HOTJAR * HEATMAP RECORD
- Before the asterisk, "HOTJAR" usually names the platform or parent company. After it, "HEATMAP RECORD" usually names the product, store or order. How descriptors work →
The notes below are unreviewed registry explanations, not confirmation of merchant identity, authorization or current policy. Claim-level source review is pending for this entry.
Why it shows up like this
Unreviewed registry note: A billing line reading HOTJAR* HEATMAP RECORD on your bank statement indicates an active subscription to Hotjar, a product experience and digital analytics platform operated by Contentsquare / Hotjar Ltd. Hotjar provides website tracking software that captures user clicks, scroll heatmaps, and visitor session recordings to help marketing or product teams understand site behavior. If you manage a website, run an e-commerce store, or work with a web developer who configured analytics tools, this entry reflects an active Hotjar Website Heatmaps & Session Recording Subscription.
Unreviewed registry note: This charge typically posts on a recurring monthly or annual schedule depending on the plan chosen during registration. Hotjar offers several product lines, including Observe for heatmaps and recordings, Ask for feedback surveys, and Engage for user interviews. Billing commonly begins after a 14-day free trial rolls into a paid Plus, Business, or Scale tier. Charges also trigger automatically when an account administrator increases the daily session capture limit or renews an existing annual commitment.
Unreviewed registry note: If you do not recall signing up for Hotjar, check with colleagues, agency partners, or technical team members who hold billing access to your company domain. You can verify your active plan by logging into insights.hotjar.com and navigating to Organization Settings under Plans & Billing. From there, you can view past payment receipts, modify capture limits, or downgrade to the free Basic plan to stop future card debits. If the charge was unauthorized, contact your card issuer promptly to file a billing dispute and request a replacement card.
Don’t recognize it? Common scenarios
Unreviewed registry note: Unfamiliar analytics charges frequently trace back to marketing teams or external digital contractors testing site optimization tools on your domains. Review your company card logs and check with anyone who manages your web infrastructure.
- Unreviewed registry note: A website owner or marketer installed the Hotjar tracking code to analyze visitor click heatmaps and recordings.
- Unreviewed registry note: A 15-day free trial converted into an ongoing monthly or annual Plus/Business plan.
- Unreviewed registry note: An ongoing annual Hotjar Observe subscription auto-renewed.
Frequently Asked Questions
Is Hotjar free for personal websites?
Unreviewed registry note: Yes, Hotjar Basic is free forever and includes up to 35 daily session recordings.
Independent reference — not affiliated with Hotjar Ltd. Billing names and policies change; verify with the merchant or your bank before acting.
Sources and evidence
Sources may support different parts of this page. A company homepage does not establish a statement descriptor, refund policy or contact detail. Check the claim notes and your own receipt before acting.
- Hotjar Pricing and Plans https://www.hotjar.com
- CFPB: Disputing Unrecognized Charges https://www.consumerfinance.gov
Evidence review pending · pending · About UnknownCharges